Tools & Resources

Helping you and your team build better

Essential Marketing Tools

February 8, 2023
So you want to start doing more in-house marketing, but you don't know what tools to use to ramp up your efforts? Look...

Conversational Marketing Etiquette

February 1, 2023
HubSpot outlined in its 2022 State of Marketing Report that customers are craving connection. Customers are facing...

5 Tips for Logo Design in 2024

January 25, 2023
You need a strong and salient logo to scale your business in 2024. There are a lot of businesses out there and new...

Why We Use Different Social Media Channels

January 11, 2023
With so many different channels out there and new ones hitting the market every week, narrowing down what social media...

The Time and Place for Print Media

January 4, 2023
Print media isn't completely dead. It can still be a valuable marketing spend in the right use cases for the right...

Why Your Business Branding Matters

December 21, 2022
Your business' branding has a significant role in customer retention and overall business longevity. People want to...

How to Know It's Time to Rebrand Your Business

December 14, 2022
While consistent brand delivery is key to improving awareness and loyalty, there will also come a time when your brand...

3 Easy Ways to Boost Your Engagement Rate on LinkedIn

December 7, 2022
LinkedIn is a social network designed for professionals and businesses to interact with each other in a more formal...

Components of a Strong Marketing Strategy

November 30, 2022
A strong strategy sets your marketing efforts up for success. It outlines the overarching goals you want to achieve,...

The Ultimate Guide to Building a Better Brand

November 23, 2022
Your branding plays a significant role in your success. From the visuals associated with your brand to its market...

How to Use Relationship Marketing in Your Strategy

November 16, 2022
Relationship marketing is one of the most effective tactics to move people through the buyer's journey and keep them...

Why Relationship Marketing Matters

November 9, 2022
Relationship marketing is an approach that frames customer interactions with brands beyond metrics. Instead of focusing...

What is Relationship Marketing?

November 2, 2022
We know forming meaningful connections with prospects plays a large role in getting them to become customers. But, just...

Writing an Instagram Bio: The Art and Science

October 26, 2022
Writing a unique and captivating Instagram bio is tricky. The rigid 150-character limit means you have to keep your...

Why We Chose Fusion Marketing

October 19, 2022
Deciding which approach we'd take at our marketing agency wasn't easy. Whatever approach we settled on would dictate...

Why You're Not Getting Followed Back and What You Can Do About It

October 12, 2022
It sucks when you don't get followed back. A common social media goal is to grow your following, which takes a lot of...