3 Easy Ways to Boost Your Engagement Rate on Instagram

Introduction

Ever since entering the market in 2010 and gaining widespread popularity in 2012, Instagram has been a vital marketing tool for businesses seeking to regularly connect with current and potential customers. Instagram’s roughly one billion active users each month crave interactive and engaging content and expect your business to deliver exactly that.

Since 81% of users visit Instagram to research products and services, you’re probably already keeping an active presence on the platform. But what if despite regularly posting you’re still not seeing the engagement numbers you want? 

If this sounds like the carousel you’re on, you’ve come to the right place. This blog post has the top three easy ways to boost your engagement rate on Instagram.

Easy Ways to Boost Your Instagram Post Engagement

Instagram’s algorithm values post saves and shares the most, so if you want your content to reach more people, you need to put out content that your followers will be eager to save and share.

Your followers will also value this type of content. When they genuinely want to save your posts, it means they find it helpful and want to be able to come back to it in the future. If they found it educational or motivational, they’ll probably think it’s something their followers will benefit from and share it with their audience, which widens your own content’s reach.

2. Use different types of content

Variety is the spice of life and that saying applies to your company’s Instagram too. Try to fight the urge to always post the same type of go-to content every time you’re putting something out on Instagram.

Instagram is always adding new features that allow users to post different types of content. Some of what’s currently available include photo posts, video posts, reels (videos 60 seconds or less), carousels (up to 10 slides total), and stories.

That’s not to say never post the same type of content you like the best, we just don’t want you to get stuck in a rut.

3. Develop a cohesive brand on your grid

Pick colours — and specific shades — that match your brand. Even if you don’t have a defined brand guide (which you should definitely start making now), you should still stick with the same rotation of specific colours when creating your content. You’ll want these key colours to present in some way in all of your Instagram posts.

A good place to start when developing any aspect of your brand guide is to look at the colours within your logo. These colours should match the ones most often seen on your Instagram to tie it all together.

Conclusion

These tips will help you boost your engagement rate on Instagram. Saves and shares are worth the most in the Instagram algorithm, so be sure you’re creating wow-worthy content your followers will be excited to save for later and share with their followers.

Creating a social media management plan before developing content will ensure you’re able to stay on top of these tips with each piece of content you make.