Every brand needs a set of rules guiding how different creative assets are used. This ensures customers and prospects have a consistent experience with your brand along with building trust within your community.
Enter the brand guide, a single resource every member of your team can turn to as they create exceptional content to market your business.
For a relatively young business with just one or two people sharing content creation responsibilities, it may not seem like a big deal to not have a brand guide. But, as your team quickly grows and more people are involved in content creation, some inconsistencies in your brand may start making their way out to your customers and prospects, which is not something you want.
Brand Guide Recap
A brand guide is a document created by your team to help with all potential decisions you'll have to make about your brand moving forward. Everything from logo usage and colour schemes to fonts and messages is included in your brand guide, so you never go into creating content that will clash with your brand.
Reasons Why You Need a Brand Guide
Your customers should be able to identify one of your emails, social posts, or ads right away because of how consistently you've used your brand's colours, fonts, messages, and images.
2. Easier to create collateral.
When you have clear expectations of how your brand will be portrayed, it's much easier for you and your team to create marketing materials.
3. Set your business apart from the competition.
Being easily identifiable ensures no one mistakes you for a competitor in your industry.
4. Consistent brands have a positive impact on loyalty.
Echoing the previous point, standing out from the competition and offering a unique experience through your branding has been proven to have a positive impact on brand loyalty. The following you've grown through your marketing efforts is more likely to continue to support your business.
5. Drives revenue and maximizes your ROI.
All of these things combine to drive your revenue and make the most of the initial investment you've made into marketing your business.
Conclusion
Brand guides are a key component of scaling your business and boosting brand awareness. By ensuring customers and prospects have a consistent experience interacting with your brand, you're helping to foster loyalty and keep them inclined to buy from you.
