You need a strong and salient logo to scale your business in 2024. There are a lot of businesses out there and new opens starting up every single day, many of which are in your industry targeting the same customers as you.
So, how do you design a recognizable logo to stand out from the crowd?
The
Neon Supply team has rounded out the top tips you need to follow while designing your logo this coming year.
5 Tips for Logo Design in 2024
1. Apply clear space around your logo to keep it looking clean
A cluttered design takes away from your message and makes it hard for viewers to understand what your company is all about.
2. Match your logo to your brand's energy and mission
Colours, typefaces, and graphics should also be carefully curated to portray your brand's mission and energy.
So, if your brand prides itself on cutting-edge, bold solutions, a muted logo design isn't an accurate reflection of your brand's energy.
3. Strike a balance between modern and timeless design
These may sound like conflicting instructions and overall impossible to achieve. It can be done though.
"Modern" in this sense does not equate to "trendy". A trendy logo design may look great when your business launches, but once the trend has run its course, you'll be left with a logo that outdated and so yesterday.
Instead, keep it modern by incorporating design elements that state your business is from this century using simple shapes, clean lines, legible typography, and a select few colours as they relate to your brand.
Using these elements will allow you to achieve a modern and timeless logo design that's ready to stand the test of time.
4. Keep it clutter-free
Having too many competing elements in your logo will also make it challenging for viewers to make sense of it. When that happens, they're less likely to further engage with your business.
Design overload will make it difficult to keep your logo versatile, which we'll get into more detail about in the next point.
5. Consider how your logo will look across a range of usages
This will require you to make some mock-ups of different materials featuring your logo. Think of common marketing and communications materials you may want to put your logo on. Letterheads, stationary, social media avatars, vertical and horizontal banners — the list is endless.
If your logo ends up consistently not looking good in a few different usage cases, you'll want to reconsider your design and make some modifications to improve its appearance in those scenarios.
The more intricate the details of your logo are, the harder it'll be for your logo to look good in different uses.
Key Design Takeaways
- Your logo needs to be eye-catching and instantly recognizable to build a better brand.
- Give your logo room to breathe by removing competing elements.
- Your logo should be a clear representation of your brand and its mission.
- Logos need to stand the test of time.
- Whatever you display your logo on, nothing should compromise its integrity.
