LinkedIn is a social network designed for professionals and businesses to interact with each other in a more formal setting. That said, it's still important to have an engaged audience.
Here are three easy ways you can improve your engagement rate on LinkedIn.
3 Easy Ways to Boost Your LinkedIn Engagement
Show your expertise
Your headline should show what you do best, whether it's managing a marketing agency or selling sustainably-made clothing.
Behind-the-scenes content will also help you communicate your expertise. When people can see your talents in action, they'll be more inclined to follow and engage with your content.
Use professional-quality images and videos
Any visuals you share should match the professional energy of the platform. That means no blurry photos or shaky videos. Invest in a tripod and at least a smartphone with good camera quality to capture original content.
You can also use a variety of editing software with low barriers to entry to elevate your content's quality even higher.
Offer additional value
Always add value to your LinkedIn followers. There are plenty of ways to do this. You can share educational resources like blog posts or videos, free downloads, or how-to posts about how to do a task your followers might struggle with.
For any long-form content you publish, try to keep paragraphs to a sentence or two. LinkedIn is still a social platform, so people want to read bite-sized information, not full essays. Using emojis is fine, but try to keep them to what's essential — this is not the place for a long string of laughing-crying faces.
Conclusion
The most important thing to be doing on LinkedIn is building connections and networking. After all, that's what the platform is designed for and what users expect. Taking the time to cultivate a community will improve your engagement rate.
Showing your expertise, adding value, and using top-notch visuals will all help your followers feel closer to you and encourage them to interact with your content.
