Pinterest is one of the top platforms for reaching new audiences interested in what you have to offer by inspiring users to add new things or change things in their lives.
As with most social channels, your ability to rank well depends on relevancy for user searches and post engagement. So, how do you get your current followers to engage with your content more and signal to the algorithm that people need to see your content?
Try these three tips for increasing engagement on the platform to boost your following, website traffic, and ultimately, convert new customers.
3 Easy Ways to Boost Your Pinterest Engagement
Use long vertical images instead of square ones.
Long vertical images stand out better when a user is scrolling through the search results compared to the traditional square images common on other platforms like Instagram. So, it's in your best interest to switch to long images to stand out more.
Pinterest recommends vertical images fit a 2:3 ratio for best results.
Keep image backgrounds clutter-free
You want attention to be drawn to the main focus of your pin, so minimizing background distractions is key to grabbing and holding attention. If you're taking photos of your product, try to have the product in front of a plain background so the focus is on the product itself.
Write clear and concise descriptions
People don't want to read a massive paragraph to understand what you're offering. They want to know what it's all about with as little reading as possible. This is pretty easy to do since Pinterest only allows 500 characters maximum in descriptions, but keeping it down to 110-120 characters gives you the best chances of it not being cut off by the "See More" button.
Conclusion
Social media management doesn't have to be filled with guesswork. Following helpful tips like these and other platform-specific tips (like Instagram or TikTok) can help you make more informed choices about content types, sizes, aesthetics, and copy.
Starting with these tips will help draw searchers to your content and get them to engage through adding it to their own boards, visiting your site, sharing it with their friends, and following you.
Existing followers will appreciate to-the-point captions and clear images. These two combined make it easier for followers to understand your message quickly.
