Social Media Marketing TikTok

The Latest TikTok Trends You Need to Know This Week (August 20, 2024)

From new slang terms to the Despicable Me 4 soundtrack, it's a big week for TikTok Trends!
 
This week, several new TikTok trends are taking over the platform, capturing the attention of millions. Here’s a roundup of the hottest TikTok trends you need to keep an eye on.
 

The "Double Life" Trend

One of the most captivating trends this week is the "Double Life" trend, set to Pharrell Williams' song "Double Life" from the Despicable Me 4 soundtrack. This trend promotes users revealing a hidden talent or a surprising hobby that contrasts with their usual persona. The playful and upbeat rhythm of Pharrell's track makes it the perfect soundtrack for these dual-life reveals, which adds a fun twist to the user-generated content.
 
 

The "Very Demure, Very Mindful" Trend

TikTok creator Jools Lebron has introduced a new trend that humorously exaggerates the concept of being modest and mindful in daily life. Users mockingly claim to be "very demure" while highlighting situations where they are anything but. This satirical trend is a clever commentary on the performative nature of social media.
 
 

Rushtok Takes Over

Sorority recruitment season has kicked off, and that almost always leads to new TikTok trends. This year, a specific group dance performed by sorority members is gaining viral attention. The choreography, set to energetic music, is a way for sororities to showcase their unity and spirit, making it a major draw for viewers during recruitment events.
 
 
Usually the videos show a large number of sorority girls in the house behind the shot, while the main focus is on 10-15 of the members. The song can range, but usually reflects the university that is being promoted.
 

The "Bye Bye Bye" Dance Challenge

Another nostalgic trend gaining traction is the "Bye Bye Bye" dance challenge, which has resurfaced due to its association with Deadpool and Wolverine. In that movie's intro, the dance is featured, recreating the dance from the original music video. Tiktok users latched onto this, with a number of creators using the iconic dance from NSYNC's classic hit. This trend has successfully blended pop culture from the early 2000s with modern-day fandoms.
 
 
 
Whether you're a creator looking to jump on the latest bandwagon or just someone who loves to stay in the loop, these trends are sure to keep your TikTok feed buzzing.
Jeff Hostetter
Content Marketing Strategist at Neon Supply