The 12 Top Marketing Campaigns for the Paris 2024 Olympics

The Paris 2024 Olympics have inspired a range of innovative marketing campaigns from global brands. Here are the standout campaigns making waves.

 

Nike has invested heavily in media spending to promote their new uniform collections, emphasizing performance and style. Their "Winning Isn’t For Everyone" campaign features prominent athletes like Serena Williams and Kylian Mbappé, and includes AI-generated sneakers, highlighting their commitment to innovation and athletic excellence. Nike's campaign balances digital and real-world experiences with in-person activations at the Centre Pompidou art museum​

 

 

Air France’s campaign, "Proud to Welcome the World to France," highlights the spirit of French hospitality and national pride. The campaign features a young woman with makeup resembling the French flag, symbolizing the country's welcoming nature. This visual will be prominent in airports, competition venues, and online platforms. The campaign extends across Paris-Charles de Gaulle and Paris-Orly airports, with visuals in lounges and billboards in major cities hosting sporting events like Marseille, Lyon, and Nantes

 

Samsung’s "Open Always Wins" campaign celebrates diversity and inclusivity, aligning with the Olympic spirit. The campaign includes experiential activations and aims to create memorable experiences for fans and athletes alike. Samsung has set up the Olympic™ rendezvous @ Samsung at Champs-Elysees 125, designed by architect Jean Nouvel, to celebrate openness and innovation through reflections and optical illusions. This space will host special events and showcase Samsung's latest innovations​.

 

 

Deloitte’s "The First Effect" campaign spotlights athletes who are breaking new ground and setting records. This campaign underscores Deloitte's commitment to supporting excellence and innovation in sports. The campaign includes a series of stories and events that highlight the achievements of pioneering athletes, aligning with Deloitte's values of leadership and progress​.

 

Procter & Gamble (P&G) has launched several campaigns across their brands, showcasing their support for the Olympics and the athletes. These campaigns highlight the company's dedication to the Olympic movement and its athletes. P&G's campaigns often feature emotional storytelling and emphasize the support systems behind athletes, such as their families and coaches.

 

LVMH has created luxurious items such as a special medal trunk and partnered with athletes, blending luxury with athleticism. Their campaigns emphasize the elegance and prestige associated with the brand and the Olympics. LVMH's involvement includes producing limited edition products and collaborating with artists to celebrate the cultural aspects of the Games​.

 

Powerade’s campaign emphasizes the importance of mental health for athletes, highlighting support beyond physical performance. This campaign aims to raise awareness about the mental challenges faced by athletes and provide resources to help them. Powerade has partnered with mental health professionals to create content that supports athletes' mental well-being​.

AirAsia MOVE, in partnership with Visa, is running a contest that offers fans a chance to win tickets to the Olympics. This campaign leverages the excitement of the Games to engage customers and promote travel. The contest is promoted through various online and offline channels, encouraging fans to participate and share their experiences​.

Sephora’s "Beauty and Sport" campaign featured pop-up stores along the Torch Relay route, offering makeovers to athletes and fans. This initiative combines beauty with the excitement of the Olympic Games, enhancing the experience for participants and spectators. The pop-up stores provide personalized beauty services and showcase Sephora's latest products​.

PetSmart’s campaign includes a range of Olympics-themed products for pets, catering to sports-loving pet owners. This creative approach integrates the spirit of the Games into everyday pet care. The product line includes toys, apparel, and accessories inspired by the Olympics.

Bridgestone’s "Team Bridgestone" campaign includes producing sports equipment using tire materials, highlighting their commitment to innovation. This campaign showcases how Bridgestone's expertise in tire technology translates into sports performance. Bridgestone has developed specialized equipment for athletes and supports them through various initiatives​.

 

Airbnb’s "Host the World" campaign offers travel grants and housing credits to athletes, ensuring they have a comfortable stay during the Games. This campaign underscores Airbnb's role in providing unique accommodations and supporting the Olympic community. Airbnb collaborates with local hosts to create memorable experiences for athletes and fans​.

 

These campaigns showcase the diverse and creative approaches brands are taking to celebrate and support the Paris 2024 Olympics. Each campaign not only promotes the brand but also enhances the Olympic spirit through innovation and inclusivity.