Your business is growing, and so are the creative assets you have for your marketing efforts. How do you choose what to use with each social media post, advertisement, or email newsletter?
A brand guide can help you with that. These guides are created by businesses to dictate how different assets, like logos and colour schemes, should and should not be used. It ensures consistency in what's created and what customers see from your brand.
A brand guide is a critical part of scaling your business and building brand awareness.
What is a Brand Guide?
A brand guide is a document created by your business to structure your brand's narrative. It instructs your team on how to communicate messages from the brand through various marketing channels in addition to internal communications.
Brand guides help ensure consistency in messages, design, and delivery. Your values, mission, taglines, and other key messages are outlined in your brand guide, so you'll never have to search far to find the exact right words.
Brand imagery, logos, icons, colours, and colour schemes are also included in your brand guide. As you search for images to complement your copy, the samples in your brand guide will help you select ones that best represent your brand.
If you work with other agencies, freelancers, or brand ambassadors, sharing your brand guide with them ensures those parties know how to communicate about your brand, too.
Conclusion
Brand guides are an essential tool to scale your business and support a positive brand reputation. They ensure consistency in the brand's story since all your team members can refer to the same guide as they're crafting messages to your customers.
If your business doesn't have a brand guide yet, you need to get started on one today. Without it, you won't be able to elevate your business much higher.
