Experiential ideation is a two-step process that involves group learning and idea generation. It asks us to think critically as we learn something new about our industry, and then apply that to how we approach creative thinking and break down our assumptions about the industry and our place in it.
This highly collaborative and immersive approach may sound intimidating, but using experiential ideation has a ton of benefits to marketers who give it a try. Read on to find out about those benefits.
How It’ll Help Your Business
Experiential ideation has a number of positive benefits on businesses of all sizes. Experiential ideation helps to get us out of our usual thought process and how we typically approach problems. Often, it’s been ingrained in us — especially those with backgrounds in STEM — to approach problems objectively. Experiential ideation invites people, not data-readers, to immerse themselves in the experience.
Using experiential ideation also helps improve participation in brainstorming sessions. Since the process encourages participants to come to the session as their authentic selves, introverted team members who are usually uncomfortable speaking up in group sessions may find this to be a better way for them to contribute to the discussion.
Since team members feel more comfortable participating in this type of brainstorming, it’s not surprising that collaboration also benefits from experiential ideation.
Conclusion
Using experiential ideation in your marketing efforts will have significant benefits for your business. From increased idea generation to encouraging your team to inquire and collaborate, your business will have the best ideas for its next marketing campaign or strategy. This will leave a lasting positive impact on your team and your business.
