TikTok has emerged as a powerful platform for brands to connect with audiences through creative and engaging content. Here’s a look at the top 11 brands that are excelling on TikTok, along with insights into what makes their strategies so effective.
Chipotle is frequently highlighted for its innovative and engaging content. The brand effectively uses TikTok trends and challenges, such as the #GuacDance challenge, to promote its products and connect with younger audiences. Chipotle's content often includes behind-the-scenes looks at their food preparation and user-generated content featuring fans enjoying their meals.
Gymshark has built a strong presence on TikTok by leveraging fitness trends and influencer partnerships. Their content includes workout routines, fitness challenges, and motivational posts that resonate with fitness enthusiasts. By collaborating with popular fitness influencers, Gymshark maintains a high level of engagement and continuously expands its reach.
The Washington Post stands out with its unique and humorous approach to news content. By humanizing the newsroom and using humour, they make current events more accessible and entertaining to a younger audience. Their TikTok account frequently features reporter Dave Jorgenson, who delivers news with a comedic twist.
Nike is celebrated for its impactful and visually appealing campaigns. The brand uses inspirational and motivational content, often featuring athletes and high-energy visuals, to engage its audience and promote its brand ethos. Nike's TikTok strategy includes showcasing sports highlights, athlete stories, and user-generated content from everyday athletes.
e.l.f. Cosmetics has created viral TikTok challenges that resonate well with beauty enthusiasts. Their creative and participatory content, such as the #EyesLipsFace challenge, encourages users to engage with the brand in fun and interactive ways. e.l.f. also collaborates with beauty influencers to showcase makeup tutorials and new product launches.
Fenty Beauty, known for its inclusive and trendsetting content, effectively uses TikTok to showcase its products and connect with a diverse audience. The brand's content often highlights new releases, beauty tips, and user-generated content. Fenty Beauty's TikTok presence emphasizes diversity and inclusivity, reflecting the brand's core values.
Red Bull is famous for its high-energy and extreme sports content. The brand’s TikTok videos often feature thrilling stunts, adventures, and athlete profiles, aligning perfectly with its brand image of pushing limits. Red Bull uses TikTok to share jaw-dropping footage from extreme sports events and behind-the-scenes looks at their sponsored athletes.
Netflix is commended for its clever use of TikTok to promote shows and movies. The brand uses clips, memes, and behind-the-scenes content to engage viewers and build anticipation for new releases. Netflix's TikTok strategy includes creating relatable and humorous content that resonates with a wide audience, often leveraging popular trends and challenges.
Crocs is recognized for embracing TikTok trends and engaging with users in a fun and lighthearted manner. Their content often features collaborations with influencers, playful challenges, and creative ways to style their products. Crocs' TikTok presence is marked by its ability to blend humour and fashion, making its content highly shareable.
Ryanair is famous for its humorous and often irreverent TikTok content. The brand’s playful videos, which frequently poke fun at itself and common travel experiences, resonate well with a younger audience and have garnered significant attention. Ryanair's TikTok account often features witty takes on airline travel and relatable passenger experiences.
Duolingo is known for its playful and engaging content, often featuring its mascot, Duo, in humorous situations. The brand uses TikTok to make language learning fun and accessible, with content that appeals to a broad audience and encourages daily practice. Duolingo's TikTok videos include language challenges, funny skits, and tips for learners.
These brands have successfully harnessed the power of TikTok to create content that is not only engaging but also perfectly aligned with their brand.
We're pretty proud of the work we do on TikTok, hitting about 30 million views in 6 months, covering all the trends that can hopefully get you onto this list too! While you're here, why not give us a follow?
If you need some extra help getting your account going, reach out to us for some tips!