TikTok is no longer just a social media platform—it’s becoming a search engine. More users now turn to TikTok for answers to their questions, from product recommendations to how-to guides.
If you want to grow your audience, understanding TikTok SEO is key. Last year, we generated over 60 million views by optimizing our videos for TikTok search. This involved identifying high-traffic keywords, incorporating them into scripts, captions, and covers, and aligning content with search intent.
Here’s a step-by-step guide on how you can do the same.
Why TikTok Search Optimization Matters
TikTok’s algorithm prioritizes content that keeps users engaged. But
increasingly, it also
rewards videos that match search queries. Users now search for specific terms like:
- “Best digital marketing strategies”
- “How to edit videos on CapCut”
- “TikTok SEO tips for beginners”
Videos optimized for search-friendly keywords have a higher chance of appearing in TikTok’s search results and For You Page (FYP). This leads to consistent, long-term engagement beyond just the initial algorithmic push.
Step 1: Use TikTok’s Creator Search Insights
Before creating content, identify what your audience is actively searching for. TikTok’s Creator Search Insights tool helps you discover:
- Trending search terms in your niche
- Search volume for different keywords
- Video ideas based on high-performing topics
How to Access Creator Search Insights:
- Visit TikTok’s Creative Center
- Click on "Trends" and navigate to "Search Insights."
- Enter keywords related to your industry.
- Look for high-search-volume topics to guide your content strategy.
For example, if you notice
“TikTok SEO tips” is trending, you can create a
video titled
“How to Optimize Your TikTok Videos for Search.”Step 2: Optimize Your Captions, Scripts, and Text Overlays
Once you have high-volume search terms, the next step is to naturally incorporate them into your video content.
Where to Place Keywords:
- Video captions: Keep them concise and include search-friendly phrases.
- Script and dialogue: TikTok scans audio for relevance, so say the keyword in your video.
- On-screen text overlays: Reinforce the keyword with visible text.
Example Structure for a Video on “TikTok SEO”
- Hook (first 3 seconds): “If you want more TikTok views, you need to optimize for search.”
- Main Content: Explain how TikTok’s search algorithm works and demonstrate how to find trending keywords.
- Call to Action: “Follow for more TikTok growth tips.”
By aligning your content with TikTok search trends, your videos become more discoverable and remain relevant for a longer period.
Step 3: Create Search-Friendly Video Covers
TikTok prioritizes videos that clearly match search intent. The video thumbnail (cover) should immediately tell viewers what the video is about.
Best Practices for Video Covers:
- Use bold, clear text that includes your main keyword.
- Keep the design simple and easy to read at a glance.
- Avoid clickbait—deliver on the promise of your title.
For a TikTok SEO tutorial, effective video covers might include:
- “How We Got 60M TikTok Views with SEO”
- “TikTok Search Hacks for More Views”
A well-designed thumbnail increases click-through rates, signalling to TikTok that the content is relevant and engaging.
Step 4: Encourage Engagement and Watch Time
TikTok
favours videos that
keep users on the platform. Engagement—such as comments, shares, and replays—signals to the algorithm that your content is valuable.
Ways to Boost Engagement:
- Encourage comments by asking a question related to the topic.
- Reply to comments with keyword-rich responses to reinforce relevance.
- Create follow-up videos based on popular audience questions.
The more engagement your video receives, the higher it ranks in search results.
Final Thoughts
TikTok is rapidly evolving into a search-driven platform. If you want sustainable growth, treating it like a search engine is essential.
To maximize visibility:
- Identify high-volume search terms using TikTok’s Creator Search Insights.
- Incorporate keywords into your captions, scripts, and on-screen text.
- Optimize video covers for clarity and search intent.
- Drive engagement through comments and watch time.
By following these steps, you can increase your reach, attract new followers, and generate long-term TikTok growth—without relying on paid ads.
Do you need help using TikTok search to grow your brand?
Consult with us today!
